Now typically I would dive into why having a new team in Indianapolis is going to be great for the city and the bright future of the new team, in this case the Indy Fuel. Unfortunately at this time I don’t have many details around the team and am still trying to get some questions answered. For example, what will happen to the Indiana Ice, the USHL team that currently plays hockey in Indianapolis? What was the main driver for bringing a new hockey team to Indianapolis? Is there enough demand for another team in Indianapolis, or for that matter the state of Indiana? It is that last question, the question of supply and demand that intrigues me.
The Indy Eleven, soon to be competing soccer team, has also done a good job penetrating the Indianapolis market. The Eleven heard the desire from a base of soccer fans in Indianapolis and built a case to bring a soccer team to Indianapolis. Since the announcement they brought in a Premier League soccer game, held countless fan parties, viewing parties and new player announcement parties for fans to get energized about the new team. They have involved the city from choosing a name, to making logos, to choosing the stadium and even designing scarves. Season tickets are sold out for the 2014 season and all that remains are 5,000 seats for general admission. I never thought I would see the day Indianapolis would become a soccer town but slowly we are seeing the Indy Eleven create a buzz.
I wish the Indy Fuel the best of luck and I hope to attend some games in the upcoming season but Indy Fuel I offer them this humble advice. In order to succeed in this town you need to start connecting with your community. There are some great hockey fans in Indianapolis. One of our regular readers is a great hockey fan and I am sure he is excited about the new team, but you need to utilize their excitement. If you can fuel their excitement, start connecting with your local community and show Indianapolis why they should support you – there will be many great years of Fuel hockey to come in the future.
The Marris Minute