I am a cardinals fan, and every year the cubs and cards play at least 15 games during the season. They have a great rivalry, the second best in baseball behind the Yanks and BoSox. The reason the cubs v. cards rivalry has played second fiddle is because the cards and cubs rarely play in games with playoff or championship connotations. Every year its the Yanks and BoSox playing for the Playoff and World Series birth. The cards and cubs will never have it because the Cubs are rarely there. In the last decade the cardinals have been to the playoffs 6 times, 2 of those included trips to the world series, 1 of those resulted a very pretty trophy coming to the gateway to the west. The cubs scratched out 3 playoff appearances, and 6 playoff wins (all in the 2003 run to the NLCS). But an even bigger stat is the fact that the Cubs haven't been to a world series since 1945 when the infamous billy goat curse was established. What's even worse, the cubs haven't WON a world series since 1908. That means 2 entire generations of Cubs fans have lived and died since the last time the cubs won the world series, and at least 1 has come and gone since the cubs last APPEARED in one.
The love affair the Cubs and Chicago have going on is like a bad high school relationship, doomed to repeat itself forever. Every few years the Cubs give their city hope. They make a playoff run, they sign some "big name" "big money", or for something else happens and sure enough Cubs fans start saying "well this year is our year". Then the Cubs go and break their cities heart by finding a way NOT to win (yes i say finding a way NOT to win, which is different than failing to find a way to win, for the record). Now sometimes it is by the normal culprits: a plague of injuries, a disruptive influence, or a lack of talent. But then there are also the years that it seems as if an Act of God (or Steve Bartman) keeps them from getting it right. Now I can understand sticking with your team (no one likes a fair weather fan), and going back after you've had your heart broken once... maybe even a couple times. But just like the dumb high school girl that keeps going back to her boyfriend who continually cheats on her and treats her poorly, the city of chicago goes back to its beloved cubbies. They put on a good show, and make promises of change. They bring goats and priests to the stadium to try to "break the curse". They have the song and dance down to an art. They appologize better than Bill Clinton. And Cubs fans keep signing up for more, they are glutons for punishment.
I know Chicago (and the cubs fans) are never going to change. Even with the only people who remember the glory days dying off, Chicago still loves its team. It may soon be time for an intervention, but until they are willing to listen... it will do no good. But until that day, the cubs will continue to rip out the hearts of their city again and again